Work
Selected examples of how we design and manage branded merchandise systems across different growth stages and use cases.
Senior Living Brand Infrastructure
Centralized merch infrastructure supporting multi-community teams with brand control and operational simplicity.
Onboarding & Recognition at Scale
Scalable onboarding and recognition systems for distributed or remote teams and growth stages with custom program models.
Role-Based Uniform Systems
Role-based uniform systems that protect brand standards and reduce ordering friction.
Pop-Ups & Brand Activations
Premium on-site experiences for summits, sales meetings, and trade shows.
Multi-Location Senior Living Operator
A growing senior living organization operating across 100+ communities needed to maintain brand consistency, support onboarding and recognition, and simplify execution across locations without slowing teams down.
The Challenge
- Brand execution varied widely across communities
- Corporate teams lacked visibility into what was being ordered
- Local teams needed fast access to approved, on-brand items
- Growth, acquisitions, and leadership changes increased complexity
The Solution
- Built a centralized company store with approved, on-brand items only
- Standardized role-based uniforms and recognition programs
- Implemented onboarding and milestone kits across locations
- Provided ongoing program management, reporting, and support
The Impact
- Brand consistency improved across all communities
- Ordering became faster and more reliable for local teams
- Corporate regained visibility without micromanaging
- The system scaled smoothly through growth and acquisitions
WHY IT MATTERED
The result wasn’t just better merchandise. It was a dependable infrastructure that allowed the organization to scale, adapt, and operate day-to-day without brand drift or operational chaos.
Let’s talk through what scale looks like across your communities.
Onboarding & Recognition Programs for a Distributed Workforce
A rapidly growing organization with teams spread across regions needed a consistent way to onboard new hires, recognize milestones, and reinforce culture without adding administrative burden or losing the personal touch that mattered to their people.
The Challenge
- Onboarding and recognition varied widely by manager and team
- Recognition efforts lacked visibility and measurable impact
- HR and operations teams managed one-off requests manually
- Culture became harder to reinforce as the organization scaled
The SOLUTION
- Designed a centralized onboarding and recognition ecosystem
- Standardized kits aligned to role, milestone, and tenure
- Centralized ordering and fulfillment to remove administrative friction
- Created clear processes HR and leadership could rely on at scale
The IMPACT
- New hires received a consistent, high-quality onboarding experience
- Recognition became timely, meaningful, and repeatable
- Internal teams spent less time coordinating logistics
- Culture scaled smoothly as hiring and growth continued
WHY IT MATTERED
This wasn’t just about kits. It created a dependable system that supported people through growth, change, and transition without adding complexity for the teams managing it.
Let’s talk through how onboarding and recognition could scale across your team.
Uniform Programs for Multi-Location Operations
As a multi-location organization expanded, managing uniforms independently at each location became time-consuming, inconsistent, and frustrating for both corporate and local teams.
The Challenge
- Different locations sourced uniforms independently
- New hires experienced delays and confusion during onboarding
- Managers spent excessive time handling approvals and reorders
- Brand standards were difficult to enforce at scale
The Solution
- Designed a centralized, role-based uniform program
- Implemented online ordering tied to job function and location
- Standardized sourcing and decoration for consistency
- Built fulfillment workflows to reduce delays and errors
The impact
- Uniforms became consistent across all locations
- Onboarding improved for new hires
- Managers reclaimed time previously spent troubleshooting orders
- The program scaled easily as new locations were added
WHY IT MATTERED
Uniforms became a repeatable operational system, not a recurring problem. By removing complexity from the process, the organization gained confidence that every location, team, and new hire was supported consistently from day one.
Let’s design a uniform program that works across every location.
Executive Pop-Ups & Strategic Brand Activations
A national organization wanted to elevate leadership events, summits, and internal activations beyond generic swag to create meaningful brand experiences.
The Challenge
- Prior merchandise felt transactional and forgettable
- Experiences needed to reflect executive-level audiences
- Logistics had to be seamless across live events
- Brand storytelling needed to be intentional, not promotional
THE SOLUTION
- Designed custom on-site pop-up shop experiences
- Curated premium merchandise aligned with brand values
- Managed sourcing, logistics, staffing, and execution
- Created moments that encouraged interaction and connection
THE IMPACT
- Merchandise became a symbol of belonging and culture
- Engagement increased during leadership events
- The brand was experienced, not just displayed
- Activations delivered lasting impressions beyond the event
WHY IT MATTERED:
These activations didn’t just distribute merchandise. They created alignment, reinforced culture, and elevated the brand in the room. For organizations investing in leadership events, summits, or trade shows, these experiences became a powerful way to turn presence into impact.
Let’s design an experience that brings people together.
SDG Promotions, Inc 